The Gallery
Authentically Me - How I Intentionally Use My Uniqueness to Make a Difference
When you start anything new in life, your mind gets bombarded with questions like, ...
The Brand Boundary - 3 Things Successful Brands Do Differently Than You
So you've created a brand. Now what?
Breaking the brand boundary means figuring out how to adapt your brand to different channels in a way that makes sense. The most important part of that sentence is “adapt your brand.” Your job is not to create one unique message and force it to apply to every channel. Instead, the goal is to create messaging that embraces the audience on each platform and delivers the right message authentically.