The GoodFor Company
When they expanded their product offering they needed a brand refresh to encompass more than just water. π
Because Allergy Defender was rooted in science, family, & allergy relief, we crafted a position focused on that famailar feeling of family and the confidence in knowing they will always have your back.
With an updated look, tone of voice,Β and clear brand purpose we evolved Allergy Defender from another nameless brand on amazon to a well-trusted & science backed brand.

What we did
β Brand Identity Workshop
β Brand Positioning
β Amazon A+ Detail
β Shopify Design & Build
β Retention Brand Marketing
β On-going Brand Consulting

The Results π
The creation of a strong and memorable brand identity that authentically represents the business, builds trust and loyalty with the Allergy Defender target audience, and sets them up for long-term success.