CaliSpine Chiropractor
At Calispine, we completed a full brand workshop and website build project, transitioning from the outdated existing WordPress site to a modern Squarespace platform. This new website not only showcases a refreshed design but also reflects Calispine's updated mission of going above and beyond the bounds of conventional chiropractic care. As part of the rebranding, we developed a new logo that embodies a focus on the intricate connection between the brain & body. The site now offers a cohesive, streamlined interface that enhances user engagement, effectively communicating the new look, feel, and mission of Calispine.
The updated messaging and visuals have significantly improved our online presence, resonating perfectly with our target audience. We couldn't be happier with the outcome and highly recommend to anyone looking to elevate their brand.
Such a huge help in aligning our messaging. Lauren was so great to work with and very knowledgable.
the collaboration
- Squarespace Website Build (Wordpress Migration)
- Brand Workshop
- Brand Strategy
- New Logo Design
At Calispine,
We defy convention, championing a neuro-centric approach to chiropractic care. We challenge the status quo of traditional chiropractic practices, bridging the gap in healthcare, and redefining what's possible for our patients
What we worked on
The Goal
The goal of this brand refresh was to revamp the brand identity to better connect with its core audience. This involved understanding the audience, aligning with core values, differentiating from competitors, updating visual elements, refining messaging, enhancing online presence, and improving the user experience. Ultimately, the aim is to create a more appealing and relatable brand that builds trust and loyalty among its target patients.
The Strategy
To accomplish the brand refresh for Calispine, we conducted an in-depth audience analysis and a brand audit, followed by a competitor analysis to identify key differentiators. We updated the visual elements, including a new logo, and refined our messaging to align with our updated mission. The website was transitioned from WordPress to Squarespace, creating a cohesive, streamlined interface that enhances user engagement. We also improved our online presence through targeted digital marketing campaigns and SEO practices.
The Results
The results of the brand refresh for Calispine have been highly successful. We have seen a significant increase in organic traffic and leads, with website visits up by 67% and lead generation improving by 200%. The new, streamlined website and updated brand identity have greatly enhanced user engagement, leading to longer visit durations and lower bounce rates. Our refined messaging and visual elements have resonated well with our target patients, resulting in higher trust and loyalty.