Shape Label
When Danny had a mission to bring quality protein products to female fitness he needed a brand that would properly represent his mission. 🚀
Because Shape Label was rooted in female fitness and sustainable ingredients we crafted a position focused on the feeling of empowerment and integrity. Shape your body with a clean label.
With uncompromising ingredients focused on the needs of the female body, we are unapologetically transforming the fitness industry. We celebrate the unique beauty of what it means to be a woman.

What we did
✅ Brand Identity Workshop
✅ Brand Positioning
✅ Core Values
✅ Brand Guidelines
✅ Taglines + Copy
✅ Photography Direction

The Results 🏆
The creation of a strong and memorable brand guidelines that will provide clarity and consistancy for ultimate market launch and set Shape Label up for long-term success.