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Hello, I'm Lauren
Branding is a powerful tool in helping businesses achieve their goals. Whether that's increasing sales, building customer loyalty, or driving social change by creating strong brand identities, I make a tangible difference in their success.
I love what I do because it allows for a combination of creativity and strategy. I believe in saying what you mean and doing what you say, especially concerning branding. I will turn your big ideas into actionable strategies that drive results.
Almost a decade of experience
THE GOODFOR CO - 2022 - 2023
Director, Brand Marketing
I shape how consumers perceive the brand and its position in the marketplace. I am responsible for all brand strategies & execution of Instagram, Pinterest, & Tiktok social channels. In the last 6 months, we have grown the Shopify e-commerce funnel and site revenue by 212%.
LUME CUBE - 2020 - 2022
Brand Strategy Director
I created the brand marketing plan and worked closely with cross-functional teams to ensure our brand identity and messaging were consistent across all customer touchpoints. I led the brand refresh and repositioning, which resulted in 900% revenue growth in under three years. * Led a team of 8 direct reports on the marketing and creative teams.
TAP SEVEN BRANDING - 2022-2023
Freelance Sr. Brand Strategist
I facilitate collaborative brand workshops that create clarity and commitment to the brand's success. I believe in humanizing everything and building purpose-driven brands that disrupt industries.
BVACCEL- 2018-2020
Sr. eCommerce Brand Strategist
With a focused approach on data, eCommerce best practices, and branding design, I provided business solutions for my top-tier clients. My experience includes full re-branding efforts, entire Shopify website builds, brand & product strategy. * Certified Shopify Expert & Klaviyo partner